15 Most Expensive Famous Logos In History

Author: Mohib


Some companies spend millions on their branding and employ specialist design agencies to create or overhaul their corporate logos. Such staggering costs somehow become less surprising when you look at the huge bucks that this branding process has made them.

Our today’s article features some of the most expensive famous logos in the history of graphic design and their price tags.

Symantec logo: $1,280,000,000

BP logo: $211,000,000

Accenture logo: $100,000,000

Posten Norge logo: $55,000,000

New Zealand Banking Group logo: $15,000,000

BBC logo: $1,800,000

Pepsi logo: $1,000,000

London 2012 Olympics logo: $625,000

City of Melbourne logo: $625,000

Belfast City logo: $280,000

Lothian and Borders Police logo: $189,000

Burnley logo: $172,700

NeXT logo: $100,000

Glasgow 2014 Games logo: $95,000

Enron logo: $33,000

4 Comments, Comment or Ping

  1. Tom

    Wow I think we need to revise our prices :)

  2. @ TOM – Good one :)

  3. Fun! And misleading. The majority of these costs, particularly for the million-dollar logos, was not for the logo development, but for the massive media buy to promote the new identity change. Those costs are typically filed under “advertising” and not “logo” or “branding”.

  4. Wow – that’s a reply to all those who say what’s there in a logo!

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