Aug 18, 2012
15 Most Expensive Famous Logos In History
Some companies spend millions on their branding and employ specialist design agencies to create or overhaul their corporate logos. Such staggering costs somehow become less surprising when you look at the huge bucks that this branding process has made them.
Our today’s article features some of the most expensive famous logos in the history of graphic design and their price tags.
Symantec logo: $1,280,000,000
BP logo: $211,000,000
Accenture logo: $100,000,000
Posten Norge logo: $55,000,000
New Zealand Banking Group logo: $15,000,000
BBC logo: $1,800,000
Pepsi logo: $1,000,000
London 2012 Olympics logo: $625,000
City of Melbourne logo: $625,000
Belfast City logo: $280,000
Lothian and Borders Police logo: $189,000
Burnley logo: $172,700
NeXT logo: $100,000
Glasgow 2014 Games logo: $95,000
Enron logo: $33,000
4 Comments, Comment or Ping
Tom
Wow I think we need to revise our prices
Aug 19th, 2012
Admin
@ TOM – Good one
Aug 19th, 2012
Anthony Shore
Fun! And misleading. The majority of these costs, particularly for the million-dollar logos, was not for the logo development, but for the massive media buy to promote the new identity change. Those costs are typically filed under “advertising” and not “logo” or “branding”.
Aug 22nd, 2012
Baobao
Wow – that’s a reply to all those who say what’s there in a logo!
Aug 31st, 2012
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