15 Most Expensive Famous Logos In History

Author: Mohib


Some companies spend millions on their branding and employ specialist design agencies to create or overhaul their corporate logos. Such staggering costs somehow become less surprising when you look at the huge bucks that this branding process has made them. Our today’s article features some of the most expensive famous logos in the history of graphic design and their price tags.

Symantec logo: $1,280,000,000


BP logo: $211,000,000


Accenture logo: $100,000,000


Posten Norge logo: $55,000,000


New Zealand Banking Group logo: $15,000,000


BBC logo: $1,800,000


Pepsi logo: $1,000,000


London 2012 Olympics logo: $625,000


City of Melbourne logo: $625,000


Belfast City logo: $280,000


Lothian and Borders Police logo: $189,000


Burnley logo: $172,700


NeXT logo: $100,000


Glasgow 2014 Games logo: $95,000


Enron logo: $33,000

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4 Comments, Comment or Ping

  1. Tom

    Wow I think we need to revise our prices :)

  2. @ TOM – Good one :)

  3. Fun! And misleading. The majority of these costs, particularly for the million-dollar logos, was not for the logo development, but for the massive media buy to promote the new identity change. Those costs are typically filed under “advertising” and not “logo” or “branding”.

  4. Wow – that’s a reply to all those who say what’s there in a logo!

    Reply to “15 Most Expensive Famous Logos In History”