Accenture plc is world-renowned Irish company that offers management and technology consultation and outsourcing. The biggest consulting firm in the world, the company employs around 251,000 people worldwide with total assets of US$ 15.73 billion as of 2011. Headquartered in Dublin, Accentures operates in more than 120 countries around the world.
DESIGN ELEMENTS OF ACCENTURE LOGO
Shape of the Accenture Logo:
The company name “Accenture” was chosen after an intensive three-month research that involved more than 50 suggested names. Suggested by Kim Petersen of Andersen Consulting, the word “Accenture” implies putting an accent or emphasis on the future.
The current Accenture logo, unveiled in November 2000, portrays the company name in lower case letters. A “greater-than” symbol is placed above the letter “t” accenting the word as a symbolic expression that points forward to the future. The lower case “a” shows that Accenture is approachable and accessible.
Color of the Accenture Logo:
The black color in the Accenture logo represents the dynamic attitude and excellence of the company.
Font of the Accenture Logo:
The Accenture logo features the Rotis® Sans Serif 75 Extra Bold typeface.