Mar 11, 2011
The Prime Minister of the United Kingdom David Cameron has told a reporter that the 2012 London Olympics would not miss Iran, if they want to boycott. Cameron’s comments follow an objection by Iranian Olympic Association that the logo chosen for the event is racist, and that it bears (an uncanny) resemblance to the word “Zion” – a biblical term for Israel.
Speaking to the London newspaper Jewish News, he said: “It’s completely paranoid. If the Iranians don’t want to come, don’t come – we won’t miss you. It would be a crazy reason for not coming. They can’t come if they’re going to behave like that.”
Check out our breakdown of the logo above and have your say in the comments.
Feb 20, 2011
The Battle Creek Bombers released a new logo on February 20, which convey a fresher and edgier image of the team. The logo, consisting of a stylized mosquito in aviation gear throwing a baseball, features red and dark grey colors, and is the culmination of six months effort by designers at Worthen Design, a leading design agency based in Utah.
Three additional logos were also introduced by the team management during the launch. Talking to the press, General Manager Brian Colopy said, “These new logos really represent a new excitement and brand name we are creating this year with the Bombers.”
The Bombers will play their fifth season on June 1 in the Northwoods League.
Feb 18, 2011
Salem, a historical city in northeastern Massachusetts, is well-known for its witch trials and rich and prosperous maritime history. A new logo introduced by Destination Salem, a nonprofit organization on February 17 wonderfully highlights both these traits of the city in one simple logo, which goes by the slogan “Salem: Still Making History”.
Mayor Kim Driscoll, quite happy with its versatility and playfulness, was quoted as saying she’s “super excited” about the logo which looks awesomely futuristic while staying true to the traditions and cultural heritage of the city.
Feb 16, 2011
Indian dairy giant Amul has been announced as the official sponsor of the Netherlands national cricket team for the ICC World Cup 2011 on Monday, February 14. Amul Butter logo will be worn on the sleeve of saffron jerseys and training kits of Dutch players throughout the tournament.
Netherlands cricket team will play their first match against England on 22 February at Vidarbha Cricket Association Stadium, Nagpur.
Jan 17, 2011
Thousands of customers have expressed annoyance over this month’s announcement by the coffee giant which takes away the words “STARBUCKS COFFEE” inclosing its iconic green sea nymph while displaying her face even larger. This marks the first major logo change since their inception in 1992. The indignation also went viral on the internet, with hundreds of Facebook groups being created to curse the change.
Experts at Penn State, West Virginia University, and Rice University in the United States collaborated to analyze why clients react negatively to logo redesigns such as the one by Starbucks, one of the world’s largest coffee companies. They concluded that the brand loyal customers of any brand feel the most annoyed by a logo change and are the most likely to quit using the company’s products because of it, as they feel threatened by such changes to famous logos.
The new Starbucks logo will be followed out in early March, commemorating the 40th anniversary of the opening of its flagship location in downtown Seattle, as they feel the new logo will help them expand beyond coffee into new international markets and product lines, including teas called “Starbucks Coffee Tea“.
Jan 14, 2011
The Los Angeles Angels of Anaheim have announced via an official press release on Friday, January 14 that they will make an addition of the special 50th anniversary commemorative logo to each Rawlings baseball used for games in Angel Stadium this season.
This enhancement will give Angels followers the unique opportunity to gather up the team’s 50th-anniversary memorabilia. During the course of an 81-game home schedule, the Angels utilize well over 4,400 baseballs every season.