Samsung Logo

Samsung Logo

Samsung is a Seoul, South Korea based multinational conglomerate corporation that specializes in creating business communications systems. The company, founded by Lee Byung-Chul in 1938, is one of the largest electronics device manufacturers in the world today.


In 1993, Samsung brought in a new corporate identity program to commemorate its 55th anniversary. The cornerstone of the program was the dynamic blue Samsung logo, which has become one of the most recognizable electronic company logos in the world.

Shape of the Samsung Logo

Two characteristics differentiate the Samsung logo from the other logos that feature a basic oval shape. Firstly, the emblem is rotated about ten degrees from the x-axis, producing a sense of dynamic tension. Secondly, the name “Samsung” bleeds out of the mark, therefore intelligibly dissecting it. We can almost notice the outer shape as a spotlight crystallizing the brand name.

Color of the Samsung Logo

The blue color in the Samsung logo signifies trustworthiness, reliability, and commitment in service.