PayPal is an online payment service that offers electronic funds transfer to individuals and businesses. Hadquartered in San Jose, California, the company was founded in 1998. PayPal became a funny owned subsidiary of eBay Inc. in 2003.
DESIGN ELEMENTS OF PAYPAL LOGO
Shape and Color of the Paypal Logo:
The current version of the Paypal logo was introduced in 2007, facing harsh criticism from design circles as well as the brand loyal customers. The old logotype, which was auctioned off for charity, featured a bold yet gentle stroke around the letters with a sharp-accentuated cornering.
The new wordmark symbolizes the company name in Verdana bold-italic typeface and with two different shades of blue, however it doesn’t provide good contrast on colorful backgrounds.