Zara is a Spanish fashion label and clothing and accessories retailer owned by the INDITEX Group. With over 1,400 stores in more than 70 countries worldwide, it offers products for both men and women. Established in 1975 by Amancio Ortega and Rosalía Mera, the company gained worldwide success over the years as their estimated revenue in 2009 was around €7.071 billion.
DESIGN ELEMENTS OF ZARA LOGO
Shape and Color of the Zara Logo: The Zara logotype is a supreme example of a simple yet successful corporate identity. It is based on a custom typeface. The black color in the Zara logo represents elegance, style and excellence of the brand. The wordmark’s success can be seen by the fact that, despite being one of the fastest growing fashion chains in the world, Zara doesn’t advertise, while largely depending on sale promotions and its visually distinctive corporate identity. The Zara logo has, however, also attracted criticism for being too simple and generic.
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