Yahoo! Logo

Yahoo! Logo

Yahoo! Inc. is a leading internet services company, providing an array of products and services including a web portal and search engine, the Yahoo! Directory, Yahoo! Mail and Yahoo! News. The company was co-founded by two Stanford University graduates Jerry Yang and David Filo in January, 1994, and later incorporated on March 2, 1995.

Yahoo! hired an interactive agency named Organic, Inc. to redesign their logo in 1995. Chief designer Kevin Farnham at Organic Inc. created the logo that we see today. The Yahoo! logo is one of the most popular corporate logos and the typeface stems from a T.26 font titled Able.


YAHOO! is not an interjection but an acronym for “Yet Another Hierarchical Officious Oracle."

Click on the logo’s exclamation mark at Yahoo! home page and you’ll hear the company’s trademark yodel. It was made famous by country & western music star Wylie Gustafson of Wylie & the Wild West.

The world’s second most popular web engine started out as “Jerry and David’s Guide to the World Wide Web."

The alternate version of the Yahoo! logo’s color is purple.

The previous logo – called as the “Jumping Y Guy" – featured a blue circle representing the Earth with a yellow Y-shaped stick figure leaping from the Earth backed by a purple shadow.