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United Technologies Corporation (UTC), headquartered in Hartford, Connecticut, is an American multinational conglomerate. Founded in 1929, the company researches and produces high-technology products in numerous areas, such as helicopters, aircraft engines, elevators and escalators.

DESIGN ELEMENTS OF UNITED TECHNOLOGIES LOGO

Shape of the United Technologies Logo

The United Technologies logo is loosely reminiscent of a turbine engine as well as of their very own Sikorsky Helicopter, with thinning lines producing a distinct sense of motion. The lines lose thickness as they rotate clockwise from three o’clock, making the outer negative space to open and allow secondary activity just like that of a nautilus shell. The inner circle opens and lightens the emblem, rendering a more distinct and unique visual aspect.

Color of the United Technologies Logo

The use of blue color in the United Technologies logo depicts excellence and class.