The Taiwan Tourism Bureau has unveiled a new logo with the slogan “Taiwan – The Heart of Asia”. The grammatically incorrect old slogan “Taiwan, Touch Your Heart", which had been in use for about ten years, has been thrown out.
The logo, designed with the help of a London design agency named Winkreative, features a few symbols of Taiwan including Taipei 101 and Sun Yat-sen Memorial Hall, as well as the ancient temples of Taiwan. It also depicts fireworks, lanterns, a teapot, a bird, flower blossoms, a butterfly, two people eating and an aboriginal motif.
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