Siemens AG is a world-renowned German conglomerate corporation known for its electronics, electrical engineering and healthcare related products and services. Headquartered in Munich, Germany, it employs more than 360,000 people in over 190 countries worldwide with total assets of €104.24 billion as of 2011. The company was founded by German inventor and industrialist Werner von Siemens on October 1, 1847 in Berlin.
DESIGN ELEMENTS OF SIEMENS LOGO
Shape and Color of the Siemens Logo: “Siemens & Halske”, the old name of the company, was represented by various logos, most of them in black and white, featuring S & H alphabets until 1973, when the Siemens logo was finally reduced to “Siemens”, the new corporate name, alone. The current form of the logotype was introduced in 2001. It displayed a major change in weight of typeface, utilizing round shapes and unusual coloring to maximize the logo’s emotional appeal and visual recognition. The slogan “Global network of innovation” was added to the Siemens logo in 2001. Font of the Siemens Logo: The Siemens logo was designed in a typeface created exclusively for the company.
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