Red Bull is one of the most famous energy drinks in the world sold by the Australian company named “Red Bull GmbH”. It sells more than 4.5 billion cans each year. The Austrian entrepreneur Dietrich Mateschitz created the brand in 1987 in partnership with Chaleo Yoovidhya, taking inspiration from a Thai energy drink called “Krating Daeng”. The drink’s official slogan is “Red Bull gives you wings”.
DESIGN ELEMENTS OF RED BULL LOGO
Shape and Color of the Red Bull Logo:
The “red and gold” logo of Red Bull, containing two red bulls charging against each other in front of a yellowish gold spot, represents sheer speed, power, risk-taking and aggressiveness. The bulls depict strength while the blue and silver parts in the background symbolize intellect. The red and yellowish gold parts, on the other hand, characterize emotion.
Font of the Red Bull Logo:
The font used in the Red Bull logo is a slight modification of the Futura typeface.