Porsche Logo

Porsche Logo

Porsche Automobil Holding SE, more commonly known as Porsche, is a world-renowned German automobile company headquartered in Stuttgart, Germany, known for its luxury sports cars. The company was founded in 1931 by Ferdinand Porsche, the creator of the first Volkswagen. Porsche employs more than 13,000 people worldwide with an annual revenue of €10,928 million as of 2011.


The Porsche logo, one of the most iconic and enduring car logos in history, represents the coat of arms of the city of Stuttgart, which was made on a stud farm. For this reason, the horse is a basic element of the emblem. The antlers and red-and-black stripes are essential components of the arms of the Kingdom of Württemberg.

Shape, Color and History of the Porsche Logo:

In the early 1950s, Professor Ferdinand Porsche decided to create an effective and powerful company emblem with help from his son Fred and a few trusted friends. Several drafts were made, including that of the Porsche engineer Franz Xaver Reimspieß; a crest was finally selected that celebrated the history of Württemberg-Baden.

It featured stylized antlers and the state colors of red and black. It was intended as an expression of esteem to Swabia, the Porsche family’s second home.

The center of the crest displayed a black horse rampant, which depicts forward thrusting power as well as the distinctive city seal. For Stuttgart, built in 950 as the stud farm of “stuotgarten”, has had horses in its coat of arms in difference designs since the 14th century.