Jun 2, 2011
The Newcastle Council has announed a brand-new colorful logo and sixteen visitor information kiosks which will be studded around the city. These initiatives are part of a new marketing campaign called “Brand Newcastle”.
The new logo, which costs around $88,000, is a colorful characterization of the word “Newcastle”, and was jointly funded by the Council and state government. Simon McArthur, the tourism manager of the Council, stated that the campaign will encourage Newcastle as a modern and dynamic city of tireless people, with a cushy lifestyle, and state-of-the-art industries.