The National Aeronautics and Space Administration, famously shortened as NASA, is a government-owned agency that carries out the civilian space program and aeronautics and aerospace research for the United States of America. It was formed on July 29, 1958 when President Dwight D. Eisenhower agreed to sign the National Aeronautics and Space Act. The leading space research agency in the world, NASA employs more than 18,800 people with its corporate headquarters in Washington, D.C. The agency had an annual budget of US$17.8 billion in 2012.
DESIGN ELEMENTS OF NASA LOGO
Shape, Colors and Font of the NASA Logo: NASA has basically two official logos; the “meatball” NASA logo and the NASA seal. The NASA “worm” logotype, which was introduced in 1975, is no longer in use from 1992; however, it is used occasionally on special events. The “meatball” logo is the main insignia of the agency. It was unveiled around the early years of NASA in 1959 and remained in use for 23 years; until 1982. When the worm logotype was discarded in 1992, the meatball insignia was reintroduced and is presently the official NASA logo. The NASA seal, which is commonly employed for formal and legal usage, was created by a designer at Lewis Research Center, a NASA office. The executive secretary of NASA was so impressed with his design that he ordered the head of the research center, James Modarelli, to come up with another logo that would be employed for less formal usage. Modarelli himself modified the seal, only keeping the white stars and orbital path. Both of these elements were kept inside a round field of blue with a red vector. The company name was added later in white color. The logo was eventually nicknamed “meatball”. The NASA logo is a good example of a traditional logo. The sphere symbolizes a planet and the stars depict the space. The red chevron, which was kept in the alternate shape of the constellation Andromeda, is said to be a wing that typifies aeronautics. The NASA logotype was designed as part of an initiative by the Federal Graphics Improvement Program of the National Endowment for the Arts to make a more modern and futuristic design. Two outside graphic designers, Richard Danne and Bruce Blackburn, were hired for the project. They presented the “worm” wordmark – a stylized rendering of the company name using red color, after removing the horizontal bar of “A”. The red color stands for passion, courage, energy, confidence and challenges.
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