Headquartered in Seoul, South Korea, LG Corp. is a giant conglomerate that manufactures electronics, chemicals, and telecommunications products. LG operates subsidiaries such as LG Electronics, LG Display, LG Telecom and LG Chem. With total assets of around $159.157 billion as of 2009, the company employs about 186,000 people in more than 80 countries worldwide.
DESIGN ELEMENTS OF LG LOGO
The LG logo is an innovative example of a corporate brand. It features the letters “L” and “G” in the form of a human face. Shape of the LG Logo: The LG logo consists of the letters “L” and “G” in a circle, which represents world, future, youth, humanity and technology. The logo intends to symbolize the relentless efforts of the company to make their customers happy. The circle typifies the globe, while the stylized symbol of the smiling face underlines friendliness and accessibility. The “one eye” is meant to be goal-oriented, focused and positive. Deliberately left blank and asymmetric, the upper-right hand space in the logo illustrates the company’s creative thinking, innovation and adaptability. Color of the LG Logo: The red is the main color in the LG logo. It depicts friendliness and leaves a lasting impression of the company’s commitment to the best. On the other hand, the gray color visualizes technology and reliability. Font of the LG Logo: The LG logo features the Helvetica Black typeface.
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