Hollister Co. is a prominent American lifestyle brand which focuses mainly on youth from 14 to 18 years. It has gained immense popularity as it was declared the second best teenage fashion brand in 2008 by US Bancorp Piper Jaffray. The company’s main theme, for both girls and boys, is the surfing lifestyle in Southern California. The Hollister garments are usually seen to be casual and loose-fitting. They are ideal for the young people today who are unfearing, bold and rugged. The concept of Hollister Company is based on a fictional character, John M. Hollister, a brave young lad who spent most of his youth while surfing and playing other water sports. This boy, after entering adulthood, opened a merchant shop in 1922 Southern California, and named the shop after himself. The whole idea behind the creation of the fictional story was to distinguish the brand from others and sustain it with an unbeatable success and recognition. The company’s first store was established in July 2000 at the Easton Town Center in Columbus, Ohio.
DESIGN ELEMENTS OF HOLLISTER LOGO
The Hollister logo is a prime example of a highly professional logo design. It has been created with great intensity and care, and accurately represents the identity and origin of the brand. Shape of the Hollister Logo: The Hollister logo comprises of a seagull with spread wings, signaling that the bird is flying along the sea coast. Color of the Hollister Logo: The Hollister logo is maroon in color, signifying happiness, bravery and power, all of which are the attributes of the fictional character, John M. Hollister, created by Abercrombie & Fitch Co. Font of the Hollister Logo: The font of the Hollister logo is simple yet elegant and attracts instant recognition.
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