Dell Inc. is a world-renowned global American computer technology firm, bearing the name of its founder, Michael Dell. Headquartered in Round Rock, Texas, it is one of the world’s biggest technological companies that employs more than 110,000 worldwide with total assets of US$ 44.53 billion as of 2012.
DESIGN ELEMENTS OF DELL LOGO
Shape and Font of the Dell Logo: The famous global strategic branding agency Siegel+Gale created the first Dell logo in 1984. The slanted “E” symbolized Michael Dell’s wish to “turn the world on its ear”. It slowly gained popularity and eventually became one of the most memorable and iconic logos in the technology industry. Towards the end of 2010, the logo underwent a few changes. The task was given to another branding firm named Lippincott, as they came up with an exclusive, tailor-made typeface for the company, “Museo”, with the help of Dutch type designer Jos Buivenga, and moved the letters slightly to the left on both of the “Ls”. The ‘E’ was also tilted a bit more downward. The blue ring surrounded and protected the iconic Dell logotype, giving it a graphical appearance of a globe. Color of the Dell Logo: The blue color in the Dell logo represents loyalty, trustworthiness, confidence and intelligence.
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