Duke Energy, which is counted among the largest electric power holding companies in the US, has introduced an all-new logo following its merger with Progress Energy Inc – another energy giant. The old Duke Energy logo depicted an acute, shrill red-colored “D”. The new design features significantly gentler blue and green colors, incorporating the star emblem of Progress while also taking in the swoosh from Duke’s D.
The new logo, scheduled to take effect in early 2013, portrays the company’s “commitment to sustainability, technology and energy efficiency” while “representing energy for the future”, according to Duke officials.
Perhaps one of the strictest laws in the world on cigarette advertising, Australia’s highest court declared on August 15 that tobacco companies in the country will not be able to display their logos on cigarette packs. According to the court’s order, instead of tobacco company emblems, graphic photographs of smoking’s health effects such as cancer-riddled mouths, sickly children and blinded eyeballs would be featured on a plain, olive-colored cigarette packet.
Too harsh of a decision? Let us know of your comments.
The seventh volume in the famous LogoLounge series discusses some of the finest corporate identity and branding work done (some “2,000 International Identities”) in the graphic design world in recent years.
Grab your copy on Amazon for US$31.50.
The new Everett Silvertips logo and jerseys, which will be used during the club’s 10th Anniversary season, consist of a frontal view of the classic Silvertip bear featured inside a background in the shape of a shield. The emblem of the junior ice WHL hockey team also contains the same mountains that have been used on the trim of Everett’s uniforms since 2003. Read more.
It has been noticed that the Microsoft logo on some of the company’s accessories, including the Wedge Touch Mouse and Wedge Mobile Keyboard, looks slightly different than the company’s regular emblem and has undergone slight modifications. The italic fonts and the cutout on the O are gone, while the modified logo features the Segoe UI font.
Do you like the new design? Let us know!
The Rolling Stones issues a slightly altered version of their legendary tongue-and-lips logo to commemorate their 50th anniversary, designed by famous graphic designer Shephard Fairey. It features the original logo surrounded by the wording “The Rolling Stones 50 Years”. The “Stones” has also been tweaked so that the first “S” actually is a number five and the “O” is a zero.
The original Rolling Stones logo was created by iconic graphic artist John Pasche in 1971, making its debut on The Stones’ Sticky Fingers album cover.
Jonathan Mak, a nineteen-year-old Hong Kong design student created an exclusive tribute logo for Steve Jobs that attracted much attention on the internet following the death of Apple Inc.’s co-founder. It was reported that the logo is not original, but a rip-off.
Mak confirmed that he was not the first to originate the now famous logo design that features Jobs’s silhouette into the bite of the Apple logo, but a U.K.-based designer, Raid71, came up with the original design in May 2011. The “unfortunately homegrown banana”, however, claimed that he was totally unaware of the design by Raid71 when he posted his tribute on the Internet, which was an instant hit and zoomed to the top of the cyberspace.
1955-2011: The man had genius, power, and magic in him.