AT&T Inc. is a world-renowned American multinational telecommunications company. Headquartered in Dallas, Texas, it is one of the largest companies by total revenue in the United States, and one of the largest mobile telecom operators in the entire world. The company employs more than 252,500 people worldwide with total assets of US$ 270.344 billion as of 2012.
DESIGN ELEMENTS OF AT&T LOGO
Shape and Color of the AT&T Logo:
The original AT&T logo was designed by Saul Bass, one of the greatest graphic designers in history. For a couple of years, the emblem adjusted superb from one medium to the next, until the company’s merger with SBC. After a period of outstanding service, however, the logo started aging and appeared mired by consumer brand perceptions and other secondary criteria.
Instead of replacing blue, the primary color of the iconic AT&T logo, Interbrand alluded to modern technology by lending dimension to the old globe. The original horizontal wires wrapping the globe typified worldwide communications. The modified wires carry transparency and luminosity, maximizing the emblem’s approachability and attracting a sense of openness crucial to the revitalized brand identity.
Font of the AT&T Logo:
The redesign witnessed a major change in the font selection for the logotype. A custom lowercase font was created, based on Avenir, the Cingular identity’s typeface. The solid monolithic font in the old AT&T logo was modified in favor of softer and dynamic lowercase type.