Giorgio Armani S.P.A. is a world-renowned Italian fashion house that specializes in men’s and women’s ready-made clothing, accessories, sunglasses, cosmetics, and perfumes. Founded in 1975 by Giorgio Armani and Sergio Galeotti in Milan, it is one of the most expensive clothing labels in the world today. A few of its most famous brands include Giorgio Armani, Emporio Armani, Armani Jeans and Armani Exchange.
DESIGN ELEMENTS OF ARMANI LOGOS
Shape of the Armani Logos:
The Emporio Armani logo depicts an eagle that is looking in the right direction. The eagle symbolizes the brand’s supreme quality, excellence and feat, hence making it an everlasting emblem. The Giorgio Armani logo, on the other hand, pursues a highly simplistic and elegant design approach. It consists of a rounded “G” completing a curved “A” letter, giving it a very refined and graceful new style.
The Armani Exchange logo incorporates the “A|X trademark” in a minimal and most general form, rendering a very legible and visually distinctive design that superbly communicates the brand’s message. The Armani Jeans also has a simple typographic logo which is made up of a smart combination of “A” and “J” letters.
Color of the Armani Logos:
Almost all Armani logos use the same basic black and white color palette, giving them a natural, striking and classier impression.