ArcelorMittal is the largest and most popular steel company present today. It has over 326,000 employees in more than 60 countries. The company was established in 2006 after the successful merger of Arcelor and Mittal Steel. Arcelor S.A. was the world’s leading steel manufacturer in respect to turnover and the second largest in respect to steel production. On the other hand, Mittal Steel Company N.V. was the world’s leading steel manufacturer in terms of volume and turnover. ArcelorMittal was ranked at 39th on Fortune Global 500 list in 2008. The company is based in Luxembourg City, where Arcelor was previously located.
DESIGN ELEMENTS OF ARCELORMITTAL LOGO
Shape of the ArcelorMittal Logo: The ArcelorMittal logo is unique and interesting. In the first glance the logo looks pretty much ordinary, but after proper analysis, we can notice both the letters ‘A’ and the ‘M’ in the logo. The ‘A’ in the logo stands for Arcelor and is reversely formed, which can be clearly seen in the reflection of the mirror. The ‘M’, however, is not easy to locate. If we observe the two arches closely, we will be able to spot the ‘M, which holds resemblance to the arches in the McDonald’s logo. Beneath the symbol, the name of the company “ArcelorMittal” is inscribed. The ArcelorMittal logo was created by a British company known as Future Brand. Color of the ArcelorMittal Logo: The orange color used in the ArcelorMittal logo blends the energy of red and the happiness of yellow. It is linked with prosperity and joy. Font of the ArcelorMittal Logo: The ArcelorMittal logo uses the VAG Rounded family of fonts.
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