3M (previously Minnesota Mining and Manufacturing Company) is an American multinational conglomerate corporation, headquartered in Maplewood, Minnesota. With more than 76,000 employees around the world, they manufacture about 55,000 diversified products ranging from adhesives to medical and electronic materials. The corporate image of 3M is heavily influenced by its innovative and unique products, and up to 33% of the sales each year come from its new products.
DESIGN ELEMENTS OF 3M LOGO
The 3M logo, created by the famous strategic branding firm Siegel+Gale in 1977, is a very strong, intense, and authoritative piece of design.
Shape of the 3M Logo:
The 3M logo features an overlap of the characters induced by super tight kerning, which adds strength and cohesiveness to the emblem, and to the perception of the corporation it symbolizes.
Color of the 3M Logo:
The selection of bold characters in bright red color gives 3M, a self-proclaimed trailblazer, a feel of stability coupled with innovational spirit.
Font of the 3M Logo
The 3M logo uses the Helvetica Neue Condensed family of fonts to effectively depict its modern yet elegant feel.