Some companies spend millions on their branding and employ specialist design agencies to create or overhaul their corporate logos. Such staggering costs somehow become less surprising when you look at the huge bucks that this branding process has made them. Our today’s article features some of the most expensive famous logos in the history of graphic design and their price tags.
Symantec logo: $1,280,000,000
BP logo: $211,000,000
Accenture logo: $100,000,000
Posten Norge logo: $55,000,000
New Zealand Banking Group logo: $15,000,000
BBC logo: $1,800,000
Pepsi logo: $1,000,000
London 2012 Olympics logo: $625,000
City of Melbourne logo: $625,000
Belfast City logo: $280,000
Lothian and Borders Police logo: $189,000
Burnley logo: $172,700
NeXT logo: $100,000
Glasgow 2014 Games logo: $95,000
Enron logo: $33,000
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