Vodafone Group Plc is a world-renowned British telecommunications corporation. Headquartered in London, United Kingdom, it is one of the largest telecom providers in the world, operating in more than 30 countries and having corporate partnerships in about 40 additional countries. The company employs more than 86,373 people worldwide with total assets of £139.57 billion as of 2012.
DESIGN ELEMENTS OF VODAFONE LOGO
Shape of the Vodafone Logo:
The Vodafone logo was designed in 1997 by famous global advertising firm Saatchi & Saatchi. The speechmark in the emblem symbolizes conversation and voice communication. It wonderfully executes an iconic telecom brand that portrays its desired message through a graphically elegant medium.
The old Vodafone logotype was very simple and crude, featuring a strike-through over the company’s name.
Color of the Vodafone Logo:
The red color in the Vodafone logo represents talking, sound and passion.
Font of the Vodafone Logo:
The Vodafone logo uses a custom typeface, named “Vodafone”, which was designed exclusively for the company by Dalton Maag, a London-based type foundry.