Gianni Versace S.p.A. , more commonly known as Versace, is a famous high-end Italian fashion house started by renowned fashion designer Gianni Versace in 1978. It is widely considered to be one of the leading fashion houses in the world. Headquartered in Milan, Italy, Versace employs more than 450 employees around the world and had an annual revenue of €340.2 million as of 2011.
DESIGN ELEMENTS OF VERSACE LOGO
Shape and Color of the Versace Logo:
The classic Versace logo consists of the head of Medusa, a Greek woman transformed into a monster by the goddess Athena for her wrongdoings. Her “sin” was that she had lustfully allowed Poseidon to seduce her right in the temple of the goddess Aphrodite. Her beautiful hair was turned into horrible black snakes and anyone who even looked at her would be turned into stone. Medusa was later slain by Perseus.
Gianni Versace was intensely interested in Greek mythology and classical art. He was born in Southern Italy, a region which was closely associated with the classical Greek traditions. He drew inspiration for his trend-setting designs from this Hellenic heritage. The Medusa emblem picked up by Versace became an iconic motif in fashion as it evoked sheer authority, attractiveness and fatal fascination; three basic attributes of Medusa. The logo also expressed the fact that Versace’s designs stunned people with their absolute beauty and made them stop dead in their tracks.
The Versace logo elegantly portrays the company’s image for being glamorous, sultry, groundbreaking and extraordinary.
Font of the Versace Logo:
The Versace logo features a custom typeface designed specifically for the company.