Toshiba Corporation (formerly Tokyo Shibaura Electric K.K.) is a Japanese multinational company that manufactures electronics appliances, electrical equipment and computer related products. One of the largest computer vendors and semiconductor producers in the world, Toshiba employs more than 212,000 people worldwide with total assets of ¥5,379 billion as of 2012.
DESIGN ELEMENTS OF TOSHIBA LOGO
Shape and Color of the Toshiba Logo:
Two business entities, Shibaura Seisaku-sho (Shibaura Engineering Works) and Tokyo Denki (Tokyo Electric Company), joined hands in 1939 to create Tokyo Shibaura Denki (Tokyo Shibaura Electric Co., Ltd.), the predecessor of today’s Toshiba Corporation. Their company logos were also merged and the “Toshiba” trademark was registered in the same year.
After experimenting with several logos in Japanese, the logo that contained “Toshiba” in the Roman alphabet was introduced in 1950. In 1969, the fonts were changed to a very simple yet legible style, maximizing awareness of the company’s name. When Tokyo Shibaura Denki changed its name to Toshiba in 1984, a few minor changes were made to this logo.
In 2002, the iconic “Toshiba logotype” was given red color and was made the official emblem of Toshiba Group. Four years later, the “Leading Innovation” tagline was added to the Toshiba logo in 2006.