Subway is a very popular American restaurant franchise owned by Doctor’s Associates, Inc. Being the largest food chain in the world, it primarily sells submarine sandwiches and salads, operating in more than 36,804 restaurants in 100 countries around the world.
Headquartered in Milford, Connecticut, the company was founded in 1965 by Fred DeLuca and Peter Buck.
DESIGN ELEMENTS OF SUBWAY LOGO
The Subway logo is one of the most popular and memorable food logos, with a very attractive, eye-catching and fresh look.
Shape and Color of the Subway Logo:
The original Subway logo was designed in 1968. It featured black, white and yellow colors, and was used till 2002. The new logo was introduced in 2002 with yellow and green colors and a slight change in the font which perfectly matched their slogan “eat fresh”.
The first letter “S” and the last letter “Y” feature arrows which depict the entrance and exit of a subway. The green color used in Subway logo produces a great effect and plays a great role in convincing consumers that the company is a healthy fast-food option as compared to KFC and McDonald’s.