Sony Corporation , more commonly known as Sony, is a world-renowned Japanese conglomerate. One of the world’s largest producers of electronics products, motion pictures and supplier of financial services, the company employs more than 162,700 people worldwide with total assets of ¥13.29 trillion as of 2012. Headquartered in Tokyo, Japan, Sony ranked 87th on the 2012 list of Fortune Global 500 .
DESIGN ELEMENTS OF SONY LOGO
Shape of the Sony Logo:
The origin of the company name “SONY” is derivative of the Latin word “sonus”, which means sound, and the words sunny and sonny, which served as the inspiration for the earliest Sony logo. It was registered as a trademark in 1955 appeared on a few products of the company in 1957. The current form of the Sony wordmark was introduced two years later in 1959 with a goal to “communicate strength and simplicity”. The logotype underwent a few minor changes in 1961, 1962, 1969 and 1973, most of these were executed by Sony designer Yasuo Kuroki .
Color of the Sony Logo:
The black color in the Sony logo represents elegance, excellence and iconic history of the brand.
Font of the Sony Logo:
The Sony logo uses a slightly modified version of the Clarendon typeface.