SAP AG is a world-renowned German software company. Known for providing enterprise software for the management of business operations and customer relations, SAP is the biggest name in enterprise application software industry.
The company is head-quartered in Walldorf, Baden-Württemberg, and has several regional offices in different parts of the world. With total assets of €23.225 billion as of 2011, SAP is one the biggest independent software companies worldwide.
DESIGN ELEMENTS OF SAP LOGO
Shape and Color of the SAP Logo:
While the old SAP logo was traditional in appearance and somehow exclusively designed for the print world, the current SAP logo looks more contemporary, smarter and friendlier to its global audience. With bright gradients of blue color, it was created keeping the digital market in mind.
The blue color in the SAP logo represents strength, determination, innovation and a bright future of the brand.