Renault S.A. is a world-renowned French company that manufactures cars, vans, trucks, tractors and other heavy vehicles. Renault’s partnership with Nissan makes it one of the largest automakers in the world. The company, headquartered in Boulogne-Billancourt, France, employs more than 128,322 people worldwide with total assets of €72.93 billion as of 2011.
DESIGN ELEMENTS OF RENAULT LOGO
Shape of the Renault Logo:
The Renault corporation was established in 1899 by French industrialist Louis Renault and his brothers; Marcel and Fernand . Initially named as “Société Renault Frères”, the company got its earliest logo, actually the initials of the three Renault brothers: Louis, Ferdinand and Marcek, in 1900. The Renault logo underwent a number of redesigns in 1906, 1919 and 1923. The first “diamond” emblem was launched in 1925. It has since experienced several minor overhauls in 1946 and 1959.
In 1972, famous Hungarian French artist Victor Vasarely was contacted to modify and modernize the Renault diamond logo. Although the diamond shape was retained, the logo was made more dynamic and cleaner with the addition of angular lines.
The current form of the diamond badge has been in use since 1992. It was however updated in 2004 and 2007, with the additions of a square of yellow and the company name “Renault”, which were intended to give it a more modernistic and dynamic appearance.
Color of the Renault Logo:
The yellow color in the Renault logo represents joy, optimism and prosperity; whereas the silver color stands for sophistication and creativity of the iconic Renault brand.
Font of the Renault Logo:
The Renault logo features the custom typeface “Renault Identité”, which was designed in 2004 by French type designer Jean-François Porchez . The logo previously used the “Renault MN” typeface which was exclusively designed for the company by British brand consultancy firm Wolff Olins .