Prada S.p.A. is a famous Italian fashion label known for its luxury goods, such as shoes, hats, handbags, luggage, leather accessories and ready-to-wear apparel, for men and women. Established in 1913 by Mario Prada, the company employs more than 2,841 people around the world with over €2.15 billion annual revenue.
DESIGN ELEMENTS OF PRADA LOGO
Shape and Color of the Prada Logo:
The Prada logo can be classified as “hybrid”. The logotype consists of very unique and memorable lettershapes which almost work like an echo to its brand identity.
Each letter in the Prada logo is related to all the other letters, serving a functionalist purpose, while making Prada one of the most easily recognizable brands in the entire fashion industry.
The black color in the Prada logo represents nature, elegance and strength.