Pfizer, based in New York City, United States, is one of the largest multinational pharmaceutical companies in the world. The company was founded in 1849 by German-American cousins Charles Pfizer and Charles Erhardt. Some of their famous products include Lipitor, Viagra, Lyrica and Celebrex.
DESIGN ELEMENTS OF PFIZER LOGO
The Pfizer logo was created by Gene Grossman in 1987. The emblem comprises of underlying design features that influence its visual distinctiveness, and set it apart from the rest.
Shape of the Pfizer Logo
In a style reminiscent of, but preceding GlaxoSmithKline, the Pfizer logo has a shape similar to that of a medicine tablet. The oval shape is applied to a lesser extent than the circle, thus imparting visual distinctiveness. The letter “f” is even more salient as compared to the initial cap “P”. By keeping “f” as the most salient character, Grossman enhanced its status, diminished that of the silent initial, and produced visual interest and attraction.
Color of the Pfizer Logo
Pfizer logo has a very basic palette, containing only one primary corporate color – blue – which signifies strength, stability, harmony and peace.
Pfizer New Logo
Following their successful acquisition of Wyeth, Pfizer unveiled a new logo in November 2009. The major change was that the blue oval appeared to be leaning forward in a suggestion of speed or urgency. In addition, the blue color was spread over a gradient to the new Pfizer logo a shiny appearance.