Panasonic Corporation (formerly Matsushita Electric Industrial Co., Ltd.) is a leading Japanese multinational electronics company. Head-quartered in Kadoma, Osaka, Japan, the company employs more than 330,767 people around the world with total assets of ¥6.601 trillion as of 2012.
Established in 1918 by Konosuke Matsushita as a seller of duplex lamp sockets, Panasonic is now one of the largest electronics producers in the world.
DESIGN ELEMENTS OF PANASONIC LOGO
Shape and Color of the Panasonic Logo:
The Panasonic logo is one of the most easily recognizable logos in the electronics industry. The simple yet effective logotype (originally introduced in 1971) is based on Helvetica typeface while using “ideas for life” as its slogan.
The blue color in the Panasonic logo represents the bright future and the consistency of the brand.