Nikon Corporation is a world-renowned Japanese company that specializes in products related to optics and imaging; such as cameras, microscopes, binoculars, telescopes and measurement instruments. Headquartered in Tokyo, Japan, the company was founded on July 25, 1917. With net income of around ¥27.3 billion, the company employs more than 24,409 people worldwide as of 2011.
DESIGN ELEMENTS OF NIKON LOGO
Shape and Colors of the Nikon Logo:
The Nikon logo consists of a yellow background bearing the company name “Nikon” in black color. It also features sequential white rays which depict the future and express Nikon’s mission to move forward and meet customers’ expectations.
The yellow color in the Nikon logo represents depth and passion, whereas the black color stands for the high quality, trust and confidence that the company has gained over the years.
Font of the Nikon Logo:
The Nikon logotype features a custom typeface.