Metro-Goldwyn-Mayer , more commonly known as MGM, is a prominent American production company which is constantly growing since 1924. It was founded by the famous entertainment tycoon Marcus Loew who made acquisition of Metro Pictures, Goldwyn Pictures Corporation and Louis B. Mayer Pictures. Loew amalgamated these three production houses to create the now-legendary Metro-Goldwyn-Mayer production house. Since the company was originated, MGM has maintained a distinct and inspiring logo design to project the strength of the company.
The MGM logo visualizes “Leo the Lion” which has now become a lucky charm for the Hollywood production company. Leo the Lion is the main character of the logo which is a representation of the superior corporate image of the popular Hollywood production house.
The MGM logo has undergone several changes but the logo still remains worthy of the respect it gets from the people. It is holding on to the same high standard, reliability and stability as it had possessed when it was initiated. Over the years, the position and posture of the lion was slightly modified but the logo still seems highly original and endearing.
DESIGN ELEMENTS OF MGM LOGO
The MGM logo is one of the greatest logo designs ever created in the history. It projects supremacy, strength and power. It retains an extraordinarily unique shape with sophisticated designs.
Shape of the MGM Logo:
Ever since the MGM logo was created, it has maintained its shape persistently. “Leo the Lion” in the logo is beautifully resting in a rounded ribbon work which makes the logo look attractive and innovative. The shape of MGM logo is very elegant and stylish; it brings out the dazzling features of the corporation.
Color of the MGM Logo:
The use of radiant colors in the MGM logo is restricted. The color of the lion is kept very natural and illustrates a highly prestigious image of the company. The logo features the stylish ribbons consisting of matte gold color, highlighting the noble corporate image of Metro-Goldwyn-Mayer.
Font of the MGM Logo:
The typeface used in the MGM logo is kept simple so as to draw a remarkable impression on the viewer. The simplicity of font makes it more visually distinctive, and highy memorable, as a consequence.