Metropolitan Life Insurance Company, more commonly known as MetLife, is one of the largest insurance companies in the United States, with more than 52,900 employees and $2.24 billion of net income.
DESIGN ELEMENTS OF METLIFE LOGO
The MetLife logo was created by the American graphic designer Don Ervin in 1964, who recently died at the age of 85 in an automobile accident in March 2010.
Shape of the MetLife Logo:
The MetLife logo employs the letter “M” as its fundamental element, or both the letters “M” and “L”, counting on how you look at it. The visual distinctiveness of the logo is enhanced by the dynamic star-like activity that occurs within the negative space. By lopping off the top of the letters, they appear more legible and striking, as well as more forceful and emphatic.
The MetLife logo is an enduring symbol which has remarkably maintained its refreshful appearance for more than four decades. In addition, the emblem was extensively popularized by Charlie Brown’s dog Snoopy in 1985.
Color of the MetLife Logo:
The blue color in the MetLife logo represents excellence, class and prosperity.