Deutsche Lufthansa AG, more commonly known as Lufthansa, is the flag carrier of Germany and the one of the largest airline companies in the world. It carries flights to 18 domestic destinations and 203 international destinations in 78 countries worldwide. The company employs more than 42,000 employees worldwide and had an annual revenue of €28.734 billion in 2011. The name “Lufthansa” comes from two German words; “Luft” meaning air and “Hansa” from the famous trading company Hanseatic League. It is believed to be coined by F. A. Fischer von Poturzyn.
DESIGN ELEMENTS OF LUFTHANSA LOGO
Shape of the Lufthansa Logo:
The Lufthansa logo is one of the best known airline logos we come across today. Designed by German architect and graphic designer Otto Firle in 1918, it consists of an encircled stylized crane in flight. It is widely believed that when the first aircraft was employed in service in Germany, it was pure white and looked like a huge white crane. The design was featured on the livery of the company’s predecessor Deutsche Luft-Reederei (DLR) which launched on February 5, 1919. The emblem was adopted by Deutsche Luft Hansa in 1926 and it eventually became the official Lufthansa logo.
The Lufthansa logo underwent a minor few overhauls over the years. 1955 was the first time the company name “LUFTHANSA”, in upper case letters, was featured on the fuselage while the blue crane appeared on a yellow parabola. In 1967, the crane was contained in a small circle on a yellow background.
Color of the Lufthansa Logo:
The Lufthansa logo uses three colors – yellow, blue and white – that portray modernism and excellence in design. These colors also depict purity, safety, peace, optimism, reliability and sense of responsibility of the company.
Font of the Lufthansa Logo:
The Lufthansa logo features a custom-designed rounded typeface.