The LPGA or Ladies Professional Golf Association is a popular American association for female professional golfers. The organization, based in Daytona Beach, Florida, is famous for carrying out the LPGA Tour, which consists of a series of weekly golf contests for professional female golfers from around the world, and runs from February to December every year. In 2010, it was reported that the total prize money on the LPGA Tour was around $41,400,000.

DESIGN ELEMENTS OF LPGA LOGO

Shape and Color of the LPGA Logo:

The original LPGA logo, often termed as the the green and gold logo, was designed in 1992. This logo outlines a female golfer, and is a silhouette of the famous player Judy Rankin. The tour and many members of the organization felt that the old logo had become obsolete and did not properly represent the brand in real terms of its performance, enthusiasm and character.

For this reason, the LPGA Tour revealed a brand-new logo in October 2007. The new LPGA logo, which depicts the power, strength and athleticism of the LPGA athletes, is the first and only redesign since the 1992 “swinging lady” logo. It contains the red, white, green, blue and yellow combination of colors that come together in seven strokes to form a female golfer. The golfer is placed right above the bold letters that constitute “LPGA”.