DESIGN ELEMENTS OF KLM LOGO
Shape of the KLM Logo
The memorable stylized crown in the KLM logo comprises of four circles, a line, and a plus. It gives a regal feel to the emblem for Royal Dutch Airlines by “crowning” the initials. The simplified and elegant treatment of the crown contributes to the visual distinctiveness, recognition and brilliance of the overall logo.
Color of the KLM Logo
The use of light blue color in the KLM logo depicts integrity and the ability to continue growing in all situations and circumstances.
Font of the KLM Logo
The revised version of the KLM logo uses Noa Light font.