International Paper, headquartered in Memphis, Tennessee, is the largest pulp and paper company in the world. Incorporated in as early as 1898, the company now employs more than 51,500 people.
DESIGN ELEMENTS OF INTERNATIONAL PAPER LOGO
The International Paper logo was designed by Lester Beall in 1960.
Shape of the International Paper Logo:
The memorable International Paper logo symbolizes the monotonal simplicity and trueness of that generation of brand identity design. It contains an outer line encircling the treelike element made up of the letters I and P. This makes the logo more well-integrated and cohesive. Furthermore, the logo is highly legible and friendly, yet extremely sophisticated and intellectually appealing.
Color of the International Paper Logo:
The black color in the International Paper logo represents elegance and purity.