IKEA is a famous international home products firm, owned by the Dutch corporation INGKA Holding B.V., that specializes in ready-to-assemble furniture. The largest furniture retailer in the world, it employs 127,000 people worldwide with net income of €2.7 billion as of 2010.
Established in 1943 by a 17-year-old Swedish entrepreneur named Ingvar Kamprad, IKEA is synonymous with modern architectural design of furniture with an eco-friendly feel and soothing ambience.
DESIGN ELEMENTS OF IKEA LOGO
Shape of the IKEA Logo:
The name IKEA originates from the founder’s initials Ingvar Kampar; the first letter of his family farm named Elmtaryd, and Agunnaryd, a small town in Smaland in southern Sweden where he was born. The IKEA logo has a modern feel with bold and elegant lettering.
Color and Font of the IKEA Logo:
The yellow and blue, both primary colors, in the IKEA logo evidently highlight the colors of the Swedish national flag. The boldness of the lettering (a Futura typeface) and the contrasting colors make the emblem really leap out. The blue color represents trust, and the yellow color depicts happiness, optimism and imagination.
The IKEA logo features the Ikea Sans typeface which was inspired by the famous Futura font family.