The Hyundai Motor Company is a world-renowned South Korean car manufacturer. Founded in 1967 by Chung Ju-yung, it is now one of the largest automakers in the world with total assets of US$ 104.06 billion as of 2011.
The company employs about 75,000 people in more than 180 countries around the world. With reportedly one of the largest automaking facilities in the entire world capable of manufacturing 1.6 million units per year, Hyundai sold over 3.6 million vehicles worldwide in 2010.
DESIGN ELEMENTS OF HYUNDAI LOGO
Shape of the Hyundai Logo:
The Hyundai logo depicts an oval-shaped letter “H” from the company name “Hyundai”. It is a symbolic representation of the company’s desire to expand globally. The ovaloid shape represents the company’s global expansion. The slanted, stylized “H”, on the other hand, is suggestive of two people (the company and the customer, in particular) shaking hands.
Color of the Hyundai Logo:
The blue color in the Hyundai logo represents excellence, supremacy and trustworthiness.