Hewlett-Packard Company, commonly referred to as HP, is an American multinational information technology corporation based in Palo Alto, California, USA. The company was initiated in 1957 as aa manufacturer of semiconductor devices. HP merged with such companies as Sony and Yokogawa Electronic in 1960�s, which was not at all fruitful; so the company teamed up with Yokogawa to structure Yokogawa-Hewlett-Packard in 1963. The HP Company later chose to use Digital Equipment Corporation computers, together with its devices, but with the passage of time, this notion became redundant. In 1966, the company commenced with HP 2100/ HP 1000 series of minicomputers.
The HP logo remains the same, with barely any transformations, since the day HP has embarked on its journey. In spite of its simplicity, the logo is eminent in the world of technology. The logo projects excellent quality standards and accomplishments of the corporation.
DESIGN ELEMENTS OF HP LOGO
The HP logo possesses a plain and simple look which is a definite representation of the company�s assurance of reliance and strength. In addition to being popular in the IT world, HP logo is well reputed amongst other fields. This is fundamentally the success it has achieved in the previous years.
Shape of the HP Logo:
The HP logo comes in a square with curved edges. Right in the center of the logo is a ring which contains the font. The font is shown upright in the middle, providing elegance and distinction to the HP logo.
Color of the HP Logo:
The HP logo contains only blue and white colors. The shades together give an appearance of simplicity and sophistication to the overall logo. The sapphire background offers a sharp contrast to the white fonts, making the logo look captivating and inspiring, as well as preserving the company’s solemn approach to the business world.
Font of the HP Logo:
The font used in the HP logo is simple and presented in italic. It comes into view vertically, in a bold and unique manner, capturing the entire concentration and appreciation of the viewer.