Herm�s International S.A. is a famous French high-end fashion house that manufactures leather products, perfumes and apparel. Established in 1837, the family holding company employs more than 8,370 people around the world with a net income of �421.7 million as of 2010.
DESIGN ELEMENTS OF HERM�S LOGO
Shape and Color of the Herm�s Logo:
The iconic Herm�s logo, created and implemented in the 1950s, depicts a Duc carriage with horse. The horse carriage represents the company’s beginnings as a horse saddlery manufacturer.
The orange color makes the brand distinctive as the taglines in its print advertisements are often in French, spotlighting the company’s foundation and its country of origin.