Firedog is a corporation that provides computer repair, TV installation, home theater installation and related services. The company was previously the service provider for Circuit City, the famous electronics retailer.
DESIGN ELEMENTS OF FIREDOG LOGO
Shape and Colors of the Firedog Logo:
The Firedog logo consists of a dog jumping through a hoop, featuring green, black, and white colors. The logo puts forth the notion of the Circuit City solgan; “doing whatever it takes to get the job right”.
The company name “Firedog” was adapted because it highlights such qualities as helpfulness, friendliness, knowledgeability and reliability the Circuit City aims their technicians and installers to render. The dog is widely considered to the man’s best friend and helper. Likewise, the Circuit City intends that its consumers should experience that the Firedog’s technicians are the consumers’ best friends and helpers.