Founded by the Fila brothers in Italy in 1911, originally making clothing for the people of the Italian Alps, Fila is one of the leading sportswear manufacturing companies in the world today. Headquartered in Seoul, South Korea, the company employs more than 500 people in 11 countries worldwide.
DESIGN ELEMENTS OF FILA LOGO
The Fila logo is one of the most popular logos ever created. It has been worn by many of the world’s best athletes – a fact that significantly strengthens the brand internally and externally.
Shape of the Fila Logo:
The present Fila logo remains strikingly memorable, largely due to the cleverly artistic treatment of the letter F. The symbol comprises of snakelike letters which give it a highly futuristic and elegant look.
Color of the Fila Logo:
The red bar makes the initial unique in the Fila logo, and represents vitality, vigor and passion. On the other hand, the blue color represent trustworthiness and reliability of the brand.