Delta Air Lines, Inc. is a leading United States airline company based in Atlanta, Georgia that operates both domestic and international flights across North America, South America, Europe, Asia, Africa, the Middle East and the Caribbean. In 2005, the company carried around 119 million passengers. Delta Air Lines stands as the second-largest airline company worlwide, behind American Airlines.
DESIGN ELEMENTS OF DELTA AIR LINES LOGO
Shape of the Delta Air Lines Logo:
The current Delta Air Lines logo consists of two 3D triangles which include a bigger triangle with the word “DELTA” adjacent to it. The logo was designed under the leadership of famous graphic and typeface designer, Roger Vershen, of Burke Dowling Adams (BDA). It was unveiled in 1959. The Delta Air Lines logo, also known as the widget logo, is said to be inspired by the swept-wing design of the DC-8 airplanes.
Color of the Delta Air Lines Logo:
The white color in the logo signifies the delta shape of the airplane’s wing and has an obvious connection to the Greek alphabet and the company name. The blue color represents the beautiful blue Atlanta sky. The red color, on the other hand, depicts the Georgia red clay (the color of the “dirt” in Georgia). Another theory suggests that the red, white and blue colors in the Delta Air Lines logo are meant to symbolize the colors of the American flag. The logo has undergone a few modifications, with it being positioned sideways and made lighter in appearance, but the current version is, by far, the most prominent because of the use of solid red color. The 3-dimensional red widget logo depicts the company�s successful journey of becoming a famous, unique and customer-friendly airline company.