Citroën is a leading car manufacturer in the world founded in 1919 by the famous French engineer André-Gustave Citroën. Headquartered in Saint-Ouen, France, the company employs more than 13,900 people worldwide.
DESIGN ELEMENTS OF CITROËN LOGO
Shape of the Citroën Logo:
The Citroën logo may bear a rough resemblance to an American animated warrior, as it consists of two reversed “Vs”. André Citroën had made a visit to Poland as a 22-year-old, where he saw a chevron-shaped gear employed in milling. The two chevrons “<<" in the logo represent the intermeshing contact of the two.
The company's "twin chevron" logo is influenced by André Citroën's early business in gear-cutting. The company was a leading producer of double helically-cut gear teeth, which is brought together in the chevron. The logo is creation of Landor, a San Francisco-based design agency.
In 2009, Citroën introduced a new 3d version of the original logo to commemorate their 90th anniversary. The chevrons have been made less sharp, in sleek 3d chrome.
Color of the Citroën Logo:
The chrome chevrons in the Citroën logo give it a modern and bright feel, while the use of red color represents determination and business responsibility.