CitroŽn is a leading car manufacturer in the world founded in 1919 by the famous French engineer Andrť-Gustave CitroŽn. Headquartered in Saint-Ouen, France, the company employs more than 13,900 people worldwide.
DESIGN ELEMENTS OF CITROňN LOGO
Shape of the CitroŽn Logo:
The CitroŽn logo may bear a rough resemblance to an American animated warrior, as it consists of two reversed “Vs”. Andrť CitroŽn had made a visit to Poland as a 22-year-old, where he saw a chevron-shaped gear employed in milling. The two chevrons “
The company's "twin chevron" logo is influenced by Andrť CitroŽn's early business in gear-cutting. The company was a leading producer of double helically-cut gear teeth, which is brought together in the chevron. The logo is creation of Landor, a San Francisco-based design agency.
In 2009, CitroŽn introduced a new 3d version of the original logo to commemorate their 90th anniversary. The chevrons have been made less sharp, in sleek 3d chrome.
Color of the CitroŽn Logo:
The chrome chevrons in the CitroŽn logo give it a modern and bright feel, while the use of red color represents determination and business responsibility.