Chanel S.A. , founded originally by a Parisian couturier named Coco Chanel , is a famous French fashion house known for its ~ez_ldquo~haute couture~ez_rdquo~, ready-to-wear apparel and fashion accessories. Chanel employs more than 1270 people worldwide and had an annual revenue of â~ez_sbquo~¬1.809 billion in 2010.
DESIGN ELEMENTS OF CHANEL LOGO
Shape of the Chanel Logo:
The Chanel logo, designed by Coco Chanel herself in 1925, consists of two interlocked and opposing letters ~ez_ldquo~C~ez_rdquo~ for her name, ~ez_ldquo~Coco Chanel~ez_rdquo~. It remains unchanged since and at the same time, one of the most iconic logos in fashion industry. A popular story suggests that it was inspired by the original ChĂ˘teau de Cremat logo; a pair of intertwined Cs. The Chanel logo was not registered as a trademark until the first Chanel shops were built.
Color of the Chanel Logo:
The black color in the Chanel logo represents elegance, elitism and wealth.